An art performance in Ngoc Rong cave, Cam Pha City, Quang Ninh province (Photo: Minh Khanh/VOV1)

Quang Ninh has done well in tourism based on natural heritages. However, most sightseeing tours of local islands and caves involve nothing more exciting than taking photos. To diversify visitors’ experience, Quang Ninh has piloted some new tourism products that include art performances and live-action shows in the caves.

Nguyen Quang Son, a representative of the Ngoc Rong Cave Company, which organizes art shows at Hang Doi cave of the Vung Duc historical and scenic site in Cam Pha city, said: “We’re working with travel companies to market to international customers. When tourists come here, there should be activities for them to experience. Caves alone have been the attraction, but now we need add-on services. We want to create jobs for local people and make them proud of their caves.”

Companies like Ngoc Rong Cave Company want to make the most of the cultural, historical, religious, architectural, artistic, and natural values associated with the caves.

Ha Long City has diverse scenic spots. (Photo: Minh Khanh/VOV1)
Dinh Duc Hoang, Deputy Director General of the UNESCO Information Center, said: “The caves have lots of stalactites and stalagmites, and we need to highlight them. The challenge is to avoid damaging these structures, which are very fragile and brittle. We need to study, with the help of geologists, appropriate ways to interact with the caves.”

Quang Ninh province hopes that the new approach will encourage visitors to stay longer as it aims to welcome 20 million visitors this year, including 4.5 million foreigners.