From marine tourism and high-end resorts to short experiential tours, the year-end tourism market sees a sharp rise in demand. (Photo: VOV)

Before the New Year’s celebration, companies have seen a sharp increase in booking demand for short, easy itineraries, a positive signal at the start of the year-end peak tourism season and the lead-up to Tet, the Lunar New Year. Outbound tourists tend to choose destinations in northeast or southeast Asia.

Tran Phuong Linh, Director of Marketing and IT at BenThanh Tourist, said, “The tourism market during this year’s New Year holiday is more dynamic than in previous years. Some destinations have attracted early bookings, especially trips to northern Vietnam and some destinations in northeast Asia and Europe. BenThanh Tourist has seen bookings increase 15 to 20%.”

According to many travel companies, there’s a trend to visit destinations that offer natural beauty, indigenous culture, and folk festivals. Some travelers are willing to spend more on customized itineraries.

Travel demand during the New year holiday is mainly concentrated on three-to four-day domestic trips. (Photo: VOV)
Pham Anh Vu, Deputy General Director of Vietnam Tourism Media Joint Stock Company, said, “During the New Year holiday, tourists tend to choose short tours of 2 to 4 days to nearby destinations. The most notable segment is family groups or small businesses combining a vacation with MICE services (meetings, incentives, conferences, and exhibitions) or teambuilding activities at a resort. Tour bookings have been rising steadily since mid-November.”

The robust tourism market for the New Year 2026 is creating momentum for the Lunar New Year holiday season in the months ahead.